A Relationship Is Necessary When Developing Your Best Persuasion Techniques
When you set out to develop your best persuasion techniques and persuade in person, you need to develop a relationship so people will accept whatever ideas you present as being correct even if they disagree with you.
They need to trust the source and they will accept the idea or whatever is being presented with little critical thinking.
To expand on your best persuasion techniques, you, the persuader, need to develop a following of people who look to you for their information and interpretation of events.
Slowly introduce new ideas and once you've gained trust, the ideas will be accepted.
Learn the Key Principles
To persuade in person or in your advertising, leverage the key principles of persuasion.
Five Key Principles
- Create a persona
- Be an expert who is the voice of the industry, the voice of reason, the voice of the future in your industry
- Ensure that the voice is heard on a regular basis
- Spread the ideas that lead to support and purchase of your products, services or ideas
- Create controversy to speed up the awareness and the conversation
Time Tested
By using these very powerful, time tested techniques in person and in your advertising you'll quickly be able to own a significant mindshare in your target market.
Key Element for Persuasion Techniques
A word of caution is in order here.Reputation management is a key element. You must be ethical and not create fire where none exists. If you expose yourself as a fraud you'll be remembered for that faster and longer than any good will you create through careful and appropriate application of the principles.
Any form of marketing or publicity that utilizes an "expert" or "a voice of authority" in an honest manner will deftly play into this human condition without abusing it.
More Persuasion Information
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Think Two Products Ahead
- Ben Mack, author of Think Two Products Ahead
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Clotaire Rapaille on the culture code
- The Culture Code is the unconscious meaning we apply to any given thing - a car, a type of food, a relationship, even a country - via the culture in which we are raised.
Learn More About Persuasion with Dave Lakhani
More Persuasion Techniques with Dave Lakhani
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